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Edward I. Golod

Managing Partner

A Revenue Performance consultant, Edward (LinkedIn) directs and coaches companies needing to deploy hunter-based consultative and provocative selling. A leading expert in using selling value, his programs align Sr. decision makers to solutions, supported by exceptional business, IT and marketing acumen.

With vast years in Enterprise sales, he helps teams build stronger pipelines by optimizing their Solution based selling with value measurement. Built into Business cases supported with financial, operational, and risk analysis, his processes gives vendors a competitive advantage while improving funding rates. Whether for simple or complex deals, Ed's value overlay methods, which are part of a " Center of Excellence" helps companies improve Major account prospecting, Top down selling, and map the Enterprise when selling large deal sizes.

Ed's successes have, and remain at exceptional levels while at Eloqua, SAS Institute, Microsoft, and helping to build two (2) successful IT and software start ups.

He holds a BA from the State University of New York, with a first ever degree in Sales and Chemistry; with business training in Consultative selling, Gap analysis, ROI realization for Sales, Solution Selling®, Marketing Automation, Data Mining and Board level Financial Business cases.


Chris Ulrich

Managing Partner


Chris describes himself as "a geek before it was cool to be a geek." His work in the Internet, dating back to 1992, was groundbreaking. 

Christopher Ulrich began marketing online in 1994. Over the last 15 years, he's helped hundreds of clients, including Cingular, Citibank, Orvis, Pitney Bowes, NBTY,, TimeLife and more. In doing so, he has personally sold service offerings ranging from $50,000 to $1.5MM to key Decision Makers at top companies.

Additionally, he has developed methods and processes tailored to the SMB - those doing $1MM to $50MM in revenue - to generate leads and in-bound interest for their sales teams.

Chris developed the first internet advertising arbitrage system, automating optimizing online marketing strategies with real-time adjustments to clients' campaigns.

Chris holds a Juris Doctorate degree from St. John's University, degrees in computer science and mathematics from Hofstra.

Chris is married with three children and enjoys swimming, golf and the occasional Texas Hold'em tournament in his "free time." 



Nabil Badr

Senior Partner

PMP-certified through the Project Management Institute

Six Sigma Black Belt, certified through American Society for Quality.

As a Principal Process & Program Management consultant, Nabil is instrumental in guiding companies through continuous improvement and customer service cycles, using systematic management discipline, calculated risks, innovative practices and unparalleled team-building.

With 23 years in IT Leadership and Process Management, accredited with a Six Sigma Black Belt and PMP, Nabil deliveris value to an array of CEO's. Nabil's skillsets support fully documented lower operating risk and costs, while increasing customer satisfaction through exceptional execution and proven leadership, Nabil's strategic organizational specialities have been delivered to C Level while at WAMU, CountryWide Financial, Hertz, BMB Group, Weyerhaeuer, and Kaiser Permanente; including:.

Development of multi-year strategic plans - Quality management & process optimization - Fiscal Management and continual improvement plans - Business process engineering & workflow development -KPI's & scorecard modelling.

Nabil holds a Masters Degree of Engineering in Electrical & Communications and has published white papers with the IEEE organization.


Johannes Ritter

Senior Partner

President Solution Matrix Europe

Johannes Ritter is the leading authority on Business Case Analysis Tools and Training, for . business case methodologies, and the President and CEO of Solution Matrix EMEA.

He manages a wide range of functional groups from sales to IT to engineering on how to analyze, build and present the business case to C-level decision makers. With a range of business case experience, from $1 million to complex $250 million outsourcing contracts, he has applied this methodology with Cisco Systems, on their $3 billion strategic alliance portfolio; developing a go-to-market strategy for Cisco’s partnerships with EDS, IBM, CGEY, HP, Sony, and Microsoft.

With IBM Global Services, EMEA, he instituted a program for customers, consultants, sales rep, and business partners, teaching 800 employees and re-sellers in 20 countries. He has run 25 C-level customer business workshops for enterprise software, adapting the business case process for use in small- and medium businesses (SMB), working with CEOs and Presidents. At ABB Industries Factory Automation, he built a business cases for a $250 million, 10 year performance based oil industry outsourcing contract., where ABB’s contractual bonuses were based. 

Johannes holds a Bachelor of Finance from the Helsinki School of Economics, and speaks German (mother), French (fluent), and English (fluent).

Kelly E Polanski


Founder, WaveBreak Marketing

Kelly specializes in providing go-to-market assistance for software and hardware computer solutions, with effective content, sales enablement and programs. Her marketing is informed by over 20 years of experience in data storage and high-tech including work with Legato, EMC, CommVault, Bell Micro, Data Domain, NetApp, HP, IBM, Dell and others. Content developed with an an understanding of how storage, server, and network technologies operate to solve business problems for your customers.

Kelly’s also offers effective SEO, PPC and Web services. Her proven system includes content creation and syndication, back link creation, and keyword selection to maximize your return.

Kelly graduated Magna Cum Laude, Phi Beta Kappa from Augustana College with BA in English and a Concentration in Computer Science; also having studied at Harvard University.




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