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C Level Selling C-level selling is extremely difficult in that it requires long time commitments to obtain access yet offers exceptionally short engagement windows. Challenging the best of seasoned account executives, it requires a financially cohesive consultative approach that translates value, strategic significance, and cash flow impact of solutions to the exact language of C Level. Since senior executives look for positive cash flowing investments, account executives are coached in how to frame solutions as low-risk investments that produce significant strategic and economic value sought by C Level. Framing solutions as viable business investments is absolutely critical; considering the typical company funds less than 10% of all proposals. REVENUE ACCELERATORS' supports this with automated value chain mapping, aligning solutions to decision makers by "mapping" them to specific business issues and KPI's. This differentiates vendors while supporting new and existing Sales & Marketing go-to-market strategies. Benchmarking and Operational Performance Gaps alignment tools for Senior executives. Revenue Accelerators' automated pipeline engine and sales enablement services help SMB vendors deploy consultative selling, quickly targeting the right executives using gaps in key operating issues; producing a 200 - 300% improvement in executive access. With continuously updated financial and operational data from over 2.2M global companies, our coaching services help quickly map solutions to C-level ensuring executive face time, larger, qualified pipelines and higher closure rates. |
Chief Executive Boards International (CEBI) gives CEOs the unique opportunity to share ideas and experiences with their peers.
"IT salespeople constantly struggle when asked by customers to prove the specific value of their solution. Whether mentoring a CEO, or sales team, Ed's passion in using value to support software business cases, helps his clients to access Sr. executives and sell larger deals".
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