John Real is a Demand Generation / CRM enablement expert with management consulting and Digital agency leadership backgrounds and significant experience helping Fortune 500 and start-up clients: unlock demand, drive business performance and growth. He began a career in Advertising followed by almost a decade with the Media (Industry) and Marketing (Capability) practices of McKinsey & Company and in leadership roles with major global agency networks (Executive Director, OgilvyOne Worldwide; Head of Business Science & Analytics, across MDC Partners media agency portfolio.) He is also a graduate of Columbia University and a proprietary commodity futures trader.
Steve is an entrepreneur who has built a $20MM global marketing agency generating revenue for Fortune 500 brands. As a CMO, he built Challenger brands to compete against the Fortune 500 for revenue growth. He has transformed Marketing organization in the banking and technology sectors to improve competitiveness and led Sales organizations (and carried the sales bag) in North America and Europe. As an adjunct professor, he teaches startups how to out-sell their established competitors; and as an executive advisor, helps companies align their business strategy, GTM strategy, and customer experience (CX) strategy to increase CLTV.
Jeff Ernst is a customer-obsessed entrepreneur, CEO, and recognized B2B marketing expert who is passionate about customer experience and customer engagement. Jeff is founder & CEO of SlapFive, which combines his proven methodology with a web/mobile platform to help companies launch customer voice programs to capture and unleash their customers’ voice at scale. Previously at Forrester Research, he was Principal Analyst where he researched and advised hundreds of CMOs and CEOs on customer engagement and buyer behavior, and he was VP of Marketing where he launched Forrester’s first-ever global customer voice and engagement program. Jeff has built a global reputation as a thought leader in marketing and the connection of accountable revenue. He is the author of From The Horse’s Mouth: How to Get Customers to Share Their Voice and The New Rules of Sales Enablement. When not leading the customer-first marketing revolution, he can be found running, doing CrossFit, playing volleyball, or enjoying his empty nest with his wife, Susan.
Michael Nicoletti is the top Business Outcome & Value Realization thought the leader in the U.S. & EMEA. His twenty+ years experience has a singular focus helping Fortune 100 vendors sell and deliver customer value realization & engineering into the C-Suite for their largest and most strategic new and existing accounts. He has helped orchestrate over $11.4 billion in sales opportunities, influenced closure on over $985 million in technology deals, and help procure and deploy every major value platform sold. His expertise in complex business outcomes creation, value, ROI modeling, and finance grew from his leadership positions, as the HP Executive Sponsor & Value Management Office (VMO), IBM Director of Client Value & Strategic Customer Initiatives, BMC BSM office, Peregrine and Cardinal Health value centers. His expertise spans Cloud, A.I., App Dev, SaaS, Big Data, Advanced analytics, Enterprise security, and networks. He is a graduate of Rochester Institute of Technology.
Lisa Welch is a galvanizing sales leader with a national reputation as an experienced enterprise sales professional and domain expert in SaaS, digital media, marketing, social technologies, and value-based consultative processes. Her 25 years’ experience building high-performance, cross-departmental collaborative sales teams with corresponding C-Suite relationships in the Fortune 1000 generated $100M+ in growth. Currently, the VP of Enterprise Sales at Xactly, previous VP Sales at Kenshoo, SVP of Global Sales for Movable Ink, VP of N.A. Sales at Workfront, and sales leadership at Alteryx, Eloqua, Salesforce.com, and IBM. Notable was her revenue production while at Oracle Corporation serving as Global Account Manager, Regional Manager, and Area Vice President. She is President of the Board of Directors of the Helicon Foundation, a non-profit chamber music organization in New York City and is an Advisory Council member at Caramoor Center for Music and the Arts. She advises Revenue Accelerators in strategic sales and marketing strategies, advanced digital technologies and corporate funding and VC relationships.