Michael Nick is an international leader and expert in Sales Process and Enablement. Founder of the ROI Selling program, he has influenced $1B+ Billion in Sales and led to $100+MM in new accounts with Value-based programs to justify technology Solutions with the C-Suite. His Global Fortune 500 “Who’s Who Client list” includes Rockwell Automation, Fiserv, Autodesk, HP, Emerson, S1, Compuware, Ingersoll Rand, and Microsoft Great Plains. He has been mentioned and published in Selling Power, The Huffington Post, Sales & Marketing Magazine, Top Sales World; and enhanced the Sales Process for SPI (Solution Selling) and Sandler. He was named for four straight years in a row as a top 50 “Most Influential” global people in sales and marketing by TSW; and ranking in the top 50 from Sales Guru. His bestselling books include The Key to the C-Suite (©2013 AMACOM), ROI Selling (©2008 Dearborn), Why Johnny Can’t Sell (©2011 Kaplan), Amazon top 10 Business book, and Adapt or Fail (©2016 Northloop). In 2014 Michael merged ROI4Sales into Technology Finance Partners, a firm specializing in financial sales execution. Their offerings include vendor value selling programs, engaging with the C-Suite, finance programs, sales tool development, field support and customized sales training programs.
John Real is a Demand Generation / CRM enablement expert with management consulting and Digital agency leadership backgrounds and significant experience helping Fortune 500 and start-up clients: unlock demand, drive business performance and growth. He began career in Advertising followed by almost a decade with the Media (Industry) and Marketing (Capability) practices of McKinsey & Company and in leadership roles with major global agency networks (Executive Director, OgilvyOne Worldwide; Head of Business Science & Analytics, across MDC Partners media agency portfolio.) He is also a graduate of Columbia University and a proprietary commodity futures trader.
Lisa Welch is a galvanizing sales leader with a national reputation as an experienced enterprise sales professional and domain expert in SaaS, digital media, marketing, social technologies and value-based consultative processes. Her 25 years’ experience building high-performance, cross-departmental collaborative sales teams with corresponding C-Suite relationships in the Fortune 1000 generated $100M+ in growth. Currently, the VP of Sales, Advertisers for Kenshoo, she previously served as SVP of Global Sales for Movable Ink, VP of N.A. Sales at Workfront, and sales leadership at Alteryx, Eloqua, Salesforce.com, Avotus Corporation and IBM. Notable was her revenue production while at Oracle Corporation serving as Global Account Manager, Regional Manager and Area Vice President. She is President of the Board of Directors of the Helicon Foundation, a non-profit chamber music organization in New York City and is an Advisory Council member at Caramoor Center for Music and the Arts. She advises Revenue Accelerators in strategic sales and marketing strategies, advanced digital technologies and corporate funding and VC relationships.