“52 % of B2B companies already have a pilot program for ABM” — Sirius Decisions
The market is energized on Enterprises and Companies moving to account-specific tactics to improve their capture of of new logos or increasing their share of existing clients. The idea of doing due diligence to understand your Prospect’s business, gaps, financial issues, and how it relates to specific executives is not new. Going further, understanding how this impacts them in their respective sectors, is equally important. These are the tasks for Account-Based Marketing. They are also required for effective Consultative, Challenger and related Sales Training disciplines.
We believe the #1 challenge facing Account-Based Marketing has more to do with time, than Marketing’s ability to accomplish the above. Given adequate time (difficult with fast moving technologies, competitors and markets), Marketing does an excellent job driving relevant and meaningful 1:1 content to its audience(s).
However, when supporting Sales teams with numerous, or even volumes of prospect accounts, this is a difficult, often insurmountable task depending on resources and budgets.
The answer is SPEEDSHEETS Patent Pending! The markets first, fastest, easiest and most affordable Target Account alignment to any Vendors’ business Value.
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