Revenue Accelerators Program

Revenue Accelerators Program2018-11-08T20:36:45+00:00


Strategic Accounts Value Workshops

For progressive Strategic Accounts sales teams who must open new accounts and create opportunities faster. These transformational workshops produce first-of-a-kind strategic and financial buying insights with all stakeholders up to the C-Suite

Includes reasons to buy and the expected business value desired by your stakeholders; which help turn solutions into “quantifiable” use cases with business outcomes aligned to the stakeholders.

All data and values are validated using GAAP accounting, industry benchmarks, CPAs &  proprietary algorithms.

How   Web or premise • Within hours  Involves Sales, Marketing, and Enablement.

Value  • Improved Demand Gen • Improvement in net new meetings, opportunities & pipeline • Unify AE – SDR – Marketing on executive opportunities

Deliverables   • Custom Business value messaging for AEs, SDRs, LDRs, Marketing  (ABM) & Social Selling • Coverts your company overnight into value sellers • Includes Vendor’s custom Business Outcome analysis & one SPEEDSHEET.

Strategic Accounts Insights

Sales, Demand Gen & Marketing create more meetings and build opportunities faster with these strategic accounts value insights. Produced by analyzing corporate & strategic initiatives and the 10-K & 10-Q.

Insights are aligned with your use cases “business outcomes” to deliver differentiated executive and C-Suite value dialogues.

CPAs, MBAs & value engineers using proprietary algorithms perform the analysis and translate into simple account insights & messaging.

How   • Available for 21,300 public U.S., EMEA & Canadian companies. Select from 1 to 100+. Used by Sales and ABM teams.

Value   • Incremental improvement in net new meetings, opportunities, pipeline & revenue. 

Deliverables   • Custom value insights & messaging • Sales – LDR – Demand Gen outbound messaging and training • Align Sales & Marketing around value selling • TRAIN THE TRAINER • Includes Vendors custom Business Outcome analysis & one account SPEEDSHEET.

Business Value Sales Training

Opening doors to Enterprise accounts happen at the executive level. Proving knowledge of their priorities and initiatives and how your business outcomes deliver value is critical to engagement. Your reps quickly make the shift from selling products to business outcomes to all stakeholders.

We equip sales teams with pre-built, easy-to-use custom messaging and rapid sales coaching to more quickly engage executive buyers at every level and stage of the buying process. It does NOT require reps to have the financial acumen or different skills…we work together with them!

How   • Serves LDRs, BDRs, Inside Sales, Named Account & Territory up to Strategic account reps.  

Value   • Incremental improvement in net new meetings, opportunities, pipeline & revenue.  

Deliverables   • Sell into any account’s strategic priorities • Includes per account messaging, emails, Inmails, best practices • Reps sell to the business knowing their pains • TRAIN THE TRAINER included • Includes one account SPEEDSHEET.

Executive Value Messaging 

To uncover executive leads you must research their initiatives and how your business outcomes make a financial and strategic difference with their business. Interpreting this data requires financial acumen and expense.

We do the work for you analyzing each account’s corporate and strategic initiatives from their 10-K, 10-Q, and commercial sources. We help marketing to ADD executive messaging into their campaigns for greater MQLs to SALs.   This is account-specific and aligned to individual executive personas.

How   • Account strategic insights available from 21,300 public U.S., EMEA & Canadian companies. 

Value   • Incremental improvement in leads and engagement from highly-personalized segmentation and campaigns. 

Deliverables   • Map your business value to accounts • Get personalized, executive to C-Suite insights • Improves multi-touch campaigns and omnichannel performance • ABM messaging inserts • Includes training and how to use your account’s SPEEDSHEET.