Revenue Accelerators Program

Revenue Accelerators Program2018-12-18T20:43:03+00:00


Business Value Workshops

Create the business & financial value impact of your solutions and first-of-a-kind Sr. executive buying insights for any account.

Analytics reveal your account’s stakeholders reasons to buy, the desired value, and your solution’s revenue, costs, and risk improvement. Your solutions are shown as”quantifiable” use cases that engage buyers up to the C-Suite in any sized company.

All data and values validated using GAAP accounting, industry benchmarks, CPAs &  proprietary algorithms.

How   Web or premise • Within hours  Involves Sales, Marketing, and Enablement.

Value   Improved Demand Gen  Improvement in net new meetings, opportunities & pipeline  Unify AE – SDR – Marketing on executive opportunities

Deliverables    Custom Business value messaging for Sales (AE, SDR, Inside), Marketing (ABM) & Social Selling Transforms sales into value sellers overnight  Includes Workshop value analysis and one account SPEEDSHEET.

Strategic Accounts Insights

Sales & Marketing produce more meetings and opportunities with accounts value insights. They are produced analyzing corporate & strategic initiatives, 10-Ks, and global industry buying trends.

All insights are aligned with your solution’s to deliver differentiated executive and C-Suite value messaging, dialogues and 2-way conversations.

CPAs and MBAs in Financial Analysis using proprietary analysis translate the data into simple account insights & messaging.

How    Available for 21,300 public U.S., EMEA & Canadian companies. Select from 1 to 100+. Used by Sales and ABM teams.

Value    Incremental improvement in net new meetings, opportunities, pipeline & revenue. 

Deliverables   Per account corporate and strategic 10-K insights & analysis  Demand Gen, Sales & Marketing outbound messaging  Aligns Sales & Marketing around value selling  TRAIN THE TRAINER • Includes up to 200 accounts analyzed & one account SPEEDSHEET.

Selling Business Value Mentoring

Opening doors to Enterprise accounts happens 3x faster starting at executive levels. You need to know their priorities, initiatives and how your business delivers value.

We help your sales learn this with easy-to-use custom “per account” messaging and executive-based sales content. They remember 3X more because we use data about your solutions, their accounts, and align with your sales process. 

Reps easily make the shift from selling products to business value.

How    Serves LDRs, BDRs, Inside Sales, Named Account & Territory up to Strategic account reps.  

Value    Incremental improvement in net new meetings, opportunities, pipeline & revenue.  

Deliverables   • Sell into strategic priorities • Includes per account messaging, emails, Inmails, best practices  Reps sell 100% to the business • TRAIN THE TRAINER included  Includes one account SPEEDSHEET.

Executive Value Messaging 

Build elusive executive leads with research on any account’s initiatives and how your business value makes a financial and strategic difference.

We do the work for you analyzing each account’s corporate and strategic initiatives from their 10-K, 10-Q, and commercial sources. We help marketing to ADD executive messaging into their campaigns for greater MQLs to SALs.   This is account-specific and aligned to individual executive personas.

How    Account strategic insights available from 21,300 public U.S., EMEA & Canadian companies. 

Value   • Incremental improvement in leads and engagement from highly-personalized segmentation and campaigns. 

Deliverables   • Map your business value to accounts  Get personalized, executive to C-Suite insights  Improves multi-touch campaigns performance • ABM messaging inserts • Includes training and one account SPEEDSHEET.