Business Outcome Sales: How it Produces 35% More Opportunities
Enterprise executives and decision makers in your target accounts have complex problems and all the associated financial pains. They want more from you than your Vendor “solution”.
Enterprise executives and decision makers in your target accounts have complex problems and all the associated financial pains. They want more from you than your Vendor “solution”.
I was speaking at a business group of local technology companies, start-ups and established businesses. They told me that a key priority was more quality appointments with influencers to help build more productive and higher-convertible pipelines.
For the clear majority of Vendors, irrespective of their products or markets sold into, new accounts are the growth engine. Especially in Enterprise sales, there are several reasons why it’s so challenging to break into new accounts.
According to TechTarget1, Account-based marketing (ABM) is a business-to-business (B2B) strategy that focuses sales and marketing resources on targeted accounts within a specific market. Instead of broad-reaching marketing campaigns that touch the largest possible number of prospective customers, an ABM strategy focuses resources…
The executive has granted you a meeting because they believe you will bring some insight or guidance on how they can do a better job in dealing with their top issues or initiatives. Plain and simple! You must be a consultative, value-based sales resource
Regardless if you are selling for an Enterprise leader, SMB company, or well-funded Startups; your Target Account sponsors or stakeholders all struggle with making an effective business case on buying from you irrespective of what you sell.
Competing in today’s crowded, global markets for a steady stream of high-quality sales opportunities is tough, and reaching decision makers burdened with information overload is even more difficult. Time is the new currency.
Over the last several years, there has been a quiet explosion of numerous new technology companies being born, from SF downstream to NYC. Especially with the advent of SaaS technologies, many of these firms are quickly funding, and entering their respective markets, at an alarming rate.
Many manufacturers, whether domestic or international, enjoy having these “outside sales forces” vs. costlier“on payroll” sales teams. It is more effectual especially in a slow or downturn economy. It can prove to be deliver more productivity, and deliver a higher degree of costs effectiveness
The issues listed below are just a small sample of the challenges corporations are dealing with. Some of them transverseover several years. Some of them are dictated by the Board of Directors and carry significance importance.