We all know that B2B sales are getting tougher and one of the key reasons is the continuing growth of the number of people involved in the buying process. We’ve gone from focusing on a C Suite decision maker to engaging and understanding a prospect committee. They’re now referred to as the buyer team and are part of a consensus decision-making process.
The Smart Selling Tools, Inc., the publisher of the above Vendor Landscape, is an analyst and consulting firm that specializes in sales productivity and sales performance improvement through the use of smart sales tools. They support being "vendor neutral" and that is a good thing. They also collect a sizable fee to have you published and highlighted, but that just makes good business.
In the world of strategic account selling the average tenure of sales leaders is between just 18 to 24 months. So, as a sales leader how do you differentiate yourself? The defining difference between those who succeed and those who get the early exit is their ability to drive more sales opportunities and strategy execution. Sales […]
Nicholas Read’s book, “Selling to the C-Suite: What Every Executive Wants to Know About Successfully Selling to the Top is a great read. He states 84% of executives polled and interviewed claimed they would give access to meet with a Salesperson if they were recommended internally.
ABM, or Account Based Marketing, continues to flourish and accelerate as both a highly-effective technology and marketing best practice. The effectiveness of targeting a limited number of accounts in a direct, 1:1 application of personalized messaging and relevancy is without question.
Revenue AcceleratorsTM announces first automated Account-Based Persona messaging for more C-Suite engagement.
90%+ of all Sales Reps are unable to quantify their business outcomes, present it with financial acumen, and align it with the prospect’s P&L.
Revenue AcceleratorsTM, the innovator and leader in Business Outcome Sales Technology Intelligence solutions & services for vendors, announced today they are providing new, cost-effective bundles for their technology services.
Vendors that do not recognize the “value gap” may see a looming problem in 2018 as market conditions continue to change. What is the gap?
The central challenge of a prospect realizing value from technology investments stems from the vendor’s misaligned goals and incentives of selling it that way. A vendor’s unsubstantiated value can evaporate a provider’s status as a trusted resource or partner very quickly.