Creating the future of startup sales
Competing in today’s crowded, global markets for a steady stream of high-quality sales opportunities is tough, and reaching decision makers burdened with information overload is even more difficult. Time is the new currency.
Enterprise executives and decision makers in your target accounts have complex problems and all the associated financial pains. They want more from you than your Vendor “solution”.
Revenue AcceleratorsTM announces first automated Account-Based Persona messaging for more C-Suite engagement.
I was speaking at a business group of local technology companies, start-ups and established businesses. They told me that a key priority was more quality appointments with influencers to help build more productive and higher-convertible pipelines.
One of the most difficult exercises for a salesperson who wants to be more proficient, with the help of Marketing, in outbound prospecting to build meeting and new opportunities, is to be able to create unique target account value propositions.
Competing in today’s crowded, global markets for a steady stream of high-quality sales opportunities is tough, and reaching decision makers burdened with information overload is even more difficult. Time is the new currency.
Constructing messages that will resonate with each prospect, based on their pains and the implications of those problems, is a much more successful approach than the typical “all-about-me-and-my-company” message most prospectors use
One of the most important tenents when selling, especially when you are a pro and know you need to reach and engage with the Decision Maker so you can get funded and close your deal in a reasonable timeframe, is to sell VALUE. But, this is easier said than done.
Decision Maker’s buy based on Meeting their Business and Personal targets.
Answer this few questions, and take the time to review them with your VP of Sales, Manager and favorite customers. If you work at a small business, have the CEO or Owner help you to get into the skin of your buyer
Of one of the most difficult exercises for a salesperson is to be able to create a value proposition that has many uses. They could be used to open up a presentation, it could be used to open up a proposal for an RFP, they could serve as an opener on an email a voicemail and the list goes on and on.
